Introduction

 I am a student from Tunku Abdul Rahman University College. Currently i am taking a course ABDM 4064 Business Research. There a a huge number of franchise restaurant and cafe's in Kuala Lumpur. I had chosen In House cafe as my franchise research. The outlet a chosen for my research was In House cafe in Genting Klang.  There are various activities that happens in a cafe. People often participate in activities that are so common that they themselves do no realize it. In this research i will investigate what the activities done by customers in In House cafe. Data was collected using the observation method.