Conclusion

Based on the observation result. The activites take place in In House cafe Genting Klang are Dining In, Chatting, Using cellphones and Smoking. All customers in In House cafe during the observation period are all Chinese.

From the observation result, we can see that the number of female customers in In House cafe is more than male. 78 customers were recorded in In House cafe within the 2 hours of observation while there are only 75 male in In House cafe

The highest activity happened in In House Genting Klang was Dining in. 153 customers were dining in during the observation period. The second active activity is Chatting which recorded a total of 135 customers. Using phones in In House cafe recorded a number of 48 customer and lastly customers who smoke recorded at a total 13.

Research findings

12pm to 12.10pm

There are 8 male and 6 female recorded during these time.

There are 14 customers dining in, 14 customers chatting, 6 customers using phone and 1 customer smoking


12.10pm-12.20pm

There are 8 male and 8 female recorded during these time

There are 16 customers dining in, 16 customers chatting, 7 customers using phone and 0 customer smoking


12.20pm-12.30pm

There are 10 male and 6 female recorded during these time

There are 16 customers dining in, 16 customers chatting, 2 customers using phone and 0 customer smoking


12.30pm-12.40pm

There are 8 male and 9 female recorded during these time

There are 17 customers dining in, 16 customers chatting, 5 customers using phone and 0 customer smoking


12.40pm-12.50pm

There are 8 male and 9 female recorded during these time

There are 20 customers dining in, 14 customers chatting, 2 customers using phone and 3 customer smoking


12.50pm-1pm

There are 7 male and 13 female recorded during these time

There are 20 customers dining in, 14 customers chatting, 2 customers using phone and 3 customer smoking

1pm-1.10pm

There are 3 male and 9 female recorded during these time

There are 12 customers dining in, 10 customers chatting, 1 customers using phone and 0 customer smoking


1.10pm-1.20pm

There are 9 male and 7 female recorded during these time

There are 16 customers dining in, 8 customers chatting, 9 customers using phone and 0 customer smoking


1.20pm-1.30pm

There are 6 male and 8 female recorded during these time

There are 14 customers dining in, 14 customers chatting, 7 customers using phone and 5 customer smoking

1.30pm-1.40pm

There are 3 male and 7 female recorded during these time

There are 10 customers dining in, 10 customers chatting, 2 customers using phone and 1 customer smoking

1.40pm-1.50pm

There are 5 male and 3 female recorded during these time

There are 8 customers dining in, 7 customers chatting, 5 customers using phone and 2 customer smoking

1.50pm-2pm

There are 8 male and 2 female recorded during these time

There are 10 customers dining in, 10 customers chatting, 2 customers using phone and 1 customer smoking

Research Method

1. Observation conducted to gather information and data at In House cafe

2. To measure the different activities done by customer with time.

3. Sampling design
             Target population: All In House cafe outlets in Malaysia
                   Sampling frame: All In House cafe outlets in Kuala Lumpur
                           Sampling Unit: - In House outlet in Genting Klang
                                                  - Lunch time
                                                  - Weekend customers
4. Sampling Technique
        Quota-based sampling was used because it speeds up data collection period. Observation was done in the period of 2 hours. Data collection was taken every 10 minutes.

Problem statement

Research Question
What are the activities done by customers at In House cafe?


Research Objective
To determine the activities done by customers at In House cafe.

Company background

In House cafe Sdn Bhd was founded in by Managing Director, Calvin Liew in 2010. In House cafe Sdn Bhd was doing well in the food and beverage industry and was good in with customer relations, provide first class services and quality food and services. The company unique way in maintaining good customers relations and services expanded the business in a short period of time. InHouse cafe Sdn Bhd was able to expand and develop in a short period time is because of a united and a progressive team.

In House cafe Sdn Bhd principle was "Customers First". Their Mission was to have the strongest consumer relations and first class services and also to provide tasty and quality food and beverage in a comfortable environment. In House cafe Sdn Bhd Vision is to be the leading food&beverage industry and to achieve growth in management and R&D. InHouse cafe serves over 100 types of food and beverage which includes Dim Sum, Western and local food. In House cafe Sdn Bhd operates 24 hours.

Introduction

 I am a student from Tunku Abdul Rahman University College. Currently i am taking a course ABDM 4064 Business Research. There a a huge number of franchise restaurant and cafe's in Kuala Lumpur. I had chosen In House cafe as my franchise research. The outlet a chosen for my research was In House cafe in Genting Klang.  There are various activities that happens in a cafe. People often participate in activities that are so common that they themselves do no realize it. In this research i will investigate what the activities done by customers in In House cafe. Data was collected using the observation method.